India Rising marks the inaugural drop in our 2025 Spring/Summer series, directly inspired by the launch of the Good Game India Reality TV show. This collection is a heartfelt fusion of our signature GG Design Lab quality and comfort with vibrant nods to India's rich tapestry. From subtle cultural cues to more overt celebrations of the nation's dynamic gaming scene and beloved popular culture, each piece is thoughtfully designed to resonate both locally and globally. Our vision for this series was deeply informed by the celebrity judges of Good Game India, icons from the worlds of cricket, Bollywood and Gaming, reflecting our commitment to bridging diverse entertainment spheres and reaching a broad audience."
 

"In crafting the India Rising collection, we immersed ourselves in the nuances of Indian urban streetwear, seeking authentic elements to weave into our global aesthetic. This dedication led us to prioritise the exceptional quality of Indian cotton as the core fabric for our garments, ensuring both comfort and a connection to local craftsmanship (with the exception of our Italian leather bags). The collection's vibrant color palette is a direct homage to India's iconic imagery – the majestic hues of its architecture, the bustling energy of its markets, and the breathtaking diversity of its landscapes. We delved into the cultural significance of these colors, from the auspicious red to the wise yellow, and ultimately paid tribute to the nation's sporting passion through cricket-inspired motifs and designs, making this drop a true celebration of India's heart and soul.